Beginner Cat Photo Skills, Gift Guides & Reviews

The Surefeed Petcare Feeder Review

This review of the Surefeed Cat Feeder is written by myself and by our senior cat Dusty, it is whimsical and cat parent practical. We both loved the Surefeed Cat feeder so let us tell you what we think.

We are also including the Surefeed Microchip Pet Feeder in this review as, we have some cat friends with specific dietary needs who find it a big help keeping ‘kitty sneak thieves’ out of the expensive urinary care or kidney food. [Revised January 2024]

This post is sponsored by Sure Petcare and we received a complimentary ‘Surefeed‘ for review. The opinions here are 100% our own and we are responsible for the content of this post.

A Whimsical Report on the SureFeed Cat Feeder

Let me set the scene for Dusty’s report with a little gentle fantasy fun before I write the official review!

A little senior cat is enjoying a peaceful moment dreaming in the sun……

“Hmmm Sure Petcare feeder for cats eh? An automatic pet bowl they said….. Keeps my food fresh they said. Keeps it from getting dry they said…… * Dusty drifts off to sleep…*  


I heard Mum call from her office. I sat up and tried to pay attention.

“You don’t eat all your food at once do you?” she asked. I admitted that sometimes, as a frail senior, I tend to forget my food is there, but I remember when I get hungry! It’s difficult being a newly adopted rescue kitty. I am still learning that I can eat what I want, when I want.

She continued her questioning. ‘I have been asked to review what looks like a very smart feeding bowl that would keep your food moist, it’s called the SureFeed. Would you like to try it?’ My ears perked up. ‘Would I? You bet I would’.

‘Can I help write the review too?’

‘Of course you can sweetheart….’

Surefeed Cat Feeder

Dusty reviews the Surefeed Sealed Cat Feeder

There are lots of cat dishes and feeders but this is one of the top pet products we have tried in our fur family. There is also a recently developed Surefeed Microchip Feeder which has a similar operation and is perfect for more specialised feeding such as kidney formula food and keep it from the other cat family members.

As an ecologically conscious bunch, we were impressed from the very start. The packaging is smart, sturdy and recyclable. The feeder was also very securely packed for its journey to our door. It is as good as the water fountain for cats we reviewed recently.

Bowl setup is super easy with no complicated fiddling and fussing. Just add the batteries and you are ready to go. There is even a SureFeed cat feeder manual, if you don’t feel confident at any point, but wait, there is a manual?

Surefeed Cat Feeder Display

This is a high-quality pet bowl, an investment of your money and time, which is why the Training Mode impressed us so much.

Why we love this Sealed Cat Bowl

  • TWO YEAR WARRANTY. BATTERY POWERED: Uses 4 C (1.5v) non-rechargeable alkaline batteries (not included); estimated battery life up to 6 months depending on use. LOW BATTERY INDICATOR: Light flashes red when batteries are low and indicates batteries will need to be replaced soon.
  • MOTION ACTIVATED: The Motion-Activated lid opens when any pet approaches (Not Microchip Activated). Best for single pet homes, with small dogs and cats. The Bowl allows them to eat or graze their food while you are away, or for Day and Night time eating habits.
  • Sure Petcare, the award-winning makers of the SureFeed Microchip Cat Feeder, are everywhere on social media. So, if you need help you can find them! They also give back to local rescues in the UK. We love a company with a conscience!
  • The bowl base is white and our fitted bowl (a grey one) sits snugly in the top. Because I can nudge food out of the bowl, mum found out quickly that the set up is easy to clean. 
  • NON-SKIDDING – Silicon toe pads on the bottom will keep your pet’s bowl from sliding around on the floor and help keep the bowl upright. No messy floors to clean.
  • Flies and pests become uninvited guests, thanks to the sealed lid. Your cat’s food stays clean and safe, no fly-by nibbles allowed! 
  • The open and shut lid that keeps the food fresh is reassuringly quiet.
  • WET AND DRY FOOD: The Sealed Pet Bowl holds 13.5 ounces (440 gms approx.) of either wet or dry kibble. Average cat food can is 5.5oz (156 gms approx.). When the Bowl is closed, it forms a seal with the Neoprene lip of the bowls to help keep your pet’s food fresher and tasty longer. Customize with pink, blue and green mat and bowl options from Sure Petcare.
  • This bowl won’t leave you feeling like a cat in a litter box. It’s super easy to wipe clean, leaving no nooks and crannies for crusty kibble to hide
Surefeed Cat Feeder with flat lid

The SureFeed Cat Feeder (affiliate link)

ALL of Our Cats Loves the SureFeed

What makes the Petcare Bowl a Top Feeder for us? It has the Surefeed Cat Feeder Manual.

  • Wait, this comes with a manual

Yes, the Sure pet feeder manual is real and it is the most friendly and easy to read stuff. It covers all the questions you might have about the automatic feeder and its use including:

  • How the cat feeder works:
  • Fitting the batteries
  • What the buttons and lights do
  • How the sensors work
  • Where to place the bowl (important do’s and don’ts here) and
  • An explanation of the Training Mode.
SureFeed Sealed Pet Feeder
Surefeed Bowl with clear lid closed.

You Need a ‘Training Mode’ on a Cat Food Bowl?

This is a masterstroke by the developers of the feeder, seriously it is! How many of your humans will be saying ‘Oh but I could never get my cat to use that‘. We think you would be pleasantly surprised. We also know what your arguments might be, so let us explain one of the most impressive elements of the SureFeed.

Report of the Surefeed Training Function

The hinged transparent lid slides up and down, triggered by sensors on the front and sides of the feeder. This movement would scare cats the most, right? Enter the ‘Training Mode‘ which allows your human to set up a staged introduction.

This is what Mum did with me, so we can say paw on heart, that this works.

  • Stage 1 – The lid stays open. This allowed me to get used to the shape, size and set up of the bowl. It is deep enough that even I could not push big amounts of food out.
  • Stage 2 – There is a small amount of movement in the lid as the sensors kick in. It’s about an inch/2.5 cms or so. Just enough to introduce the idea of movement near the bowl. I took a few days to get used to this.
  • Stage 3 – More movement is introduced when I approach the feeder. The lid moves about halfway across. As soon as I approach the feeder the lid slides quietly back.  It did not take me too long to stop being a bit surprised and simply tuck into my food.
  • Stage 4 – The lid closes fully between feeds, but it opens quietly when I approach the feeder.
  • This stage has taken a while for me to become familiar with. Mum believes slow and steady is the key to an introduction and believes we rushed this step. We decided to take a step backwards and try again. I am happier with the bowl this time.
SureFeed Sealed Pet Feeder

Patience is Key with the SureFeed Cat Feeder

This is a high-quality pet bowl, an investment of your money and time, which is why the Training Mode impressed us so much.

At every stage in the manual you are told – be patient, do not rush. Allow your cat to become used to each stage of the bowl in their own time.

There is no rigid timetable – your cat is your guide – days, weeks or a month is the investment you make for a happy cat familiar with the bowl. You can set out for work, or a day’s commitments, with a happy heart and a clear conscience.

Did I like it? Honestly? Yes. I am really happy with the bowl. Mum fills in the morning, and I can dip into the feeder during the day. It is washed and my food refreshed for my evening meal. It took me a while to get used to the feeder motion and sound, but then I’m a senior, albeit an active one. Mum and I worked as a team, learning the bowl’s operation and sounds. If we can – you can too!

The Surefeed Microchip Feeder

Our review covered the basic feeder which is terrific, but what if your cat needs specialised food? A perscription diet, or weight-conscious, and your other cat wants to eat it too? You need more specialised help as a pet parent.

We would suggest you consider the microchip activated cat feeder from Surefeed. It is the best electronic cat feeder around today.

Do you have a houseful of pets? Does one cat steal the other’s cat food? Does your dog steal the cat’s food? Stressful Feeding times? The Microchip Pet Feeder makes feeding times so much easier! 

Sure Petcare

GREAT FOR PETS ON EXPENSIVE PRESCRIPTION DIETS: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresh. Split bow for food & water also available.


This feeder makes mealtime stress free in a multi-pet household as no other pet can access the feeder or its contents. This is seriously good and very effective. The Surefeed microchip pet feeder even has a back cover (available separately) to make sure other pets can’t try to push in and get the food they should not have.

This feeder needs your cat to be either microchipped or wearing an RFID tag. One is provided with each feeder but if it gets lost, replacements are available here.

  • Tech Know How. RFID stands for ‘radio frequency identification’. The same useful technology as our Tabcat locator reviewed here. RFID is pet safe and very lightweight.

The microchip controlled cat feeder means you can even have more than one cat on a specialised diet too.

Each feeder comes with one RFID tag so if you have two indoor cats, or have not yet microchipped your pets (please do so if you can) the tag will give sole access to one feeder. The RFID tag is no substitute for a microchuip expecally if your cat (or pup) gets lost, the collar is removed, or you are a victim of pet stealing.

Yje bggest plus for the ‘chip feeder? It means you will not overspend on prescription feed, because every ate it and you had to buy more. Now that is a good thing.

Surefeed Pet Feeder Summary

We use our feeder every day and it is easy to care for and clean. All of the Surefeed products are solid and long-lasting when treated with the care due to a quality product. Replacement bowls including stainless steel are available.

The microchip feeder takes a huge weight off the mind of any pet parent watching their cat’s diet or concerned about other cats getting to pricey specialised food. I recommend the feeders above any other we have tried for our cats.

41 thoughts on “The Surefeed Petcare Feeder Review”

  1. This sounds really interesting! We have been looking at the microchip feeders a lot recently because we were informed Jinx needs to go on a diet. Okay, I knew she needed to before the vet told me BUT that doesn’t make it any easier when the two are determined to share a food bowl and Pippen clearly doesn’t need weight loss food hahaha

  2. Now that’s what I call a great dish! Cool training mode, but seriously, I can think of a few reasons why having a lid like that would be great! I’m thinking my Huskies would have thought the lid was a game! LOL But they were always food-driven, so ultimately a bowl like this (on a larger scale) would work! I’m going to mention this post and dish to my friends who have cats! A really great review and video. Thanks! Pinning to share!

  3. You are absolutely correct! This looks like a fabulous feeding system. I love that it has a training mode and you can more easily feed different diets. That’s brilliant! I can see this bowl being very helpful to many households for various reasons, top of them is to get every furry friend to eat just their food. Super and very thorough review, Marjorie! I’m sharing with all my pet parents.

  4. WOW this sounds like an amazing product especially for those slow eaters. Dusty if you have given your paw approval it is a must have in a pet home, I free feed Layla and she eats when she wants and this would be perfect for her.

  5. Aww Dusty! What a great review. I’ve never heard of this brand, but I like the fact it comes in different colors and the features also can cater to cats that require special diets. This would be great for cats that are seniors or nibblers throughout the day, like my angel cat Dusty. (Like your beloved Dusty) However, my cat Precious would wolf down her food, so having a “feeder” wouldn’t make sense. Ha ha! Thanks for sharing this review. This looks like a great product to help keep cat food fresh when your feline wants to walk away mid-bite.

  6. Fantastic comprehensive review of what seems like a great product. I’m still searching for a system to feed my 10 cats, some of whom are grazers and others just wolf down their food. This will be perfect for my crew! I think I’ll start out with two sets for my slow eating seniors first.

  7. I absolute love mine. I had an overweight cat, a greedy cat, a sick cat on medicated food, and a dog. I can’t tell you how happy having three of the feeders made us. BUT…

    I HATE the plastic bowls. ? I can’t find a metal or ceramic one that fits comfortable in that slot. Really hope there’s a solution soon.

    • Paige, I checked the site for up-to-date Sureflap information. I believe a non plastic option is on the horizon (one of our cats has an allergy to plastic so I can understand concerns on this element). There are two options on the site at the moment which might be worth considering. I am going to contact SureFlap to see if there is any news of when a ceramic or steel bowl might launch.

  8. I would definitely use something like this with my kitties. I love that it has a training mode. My first thought when I read about the motorized lid was “would my cats be scared of that?” I think the training mode would help a lot with that. Your kitties seem to be loving this feeder. In my home have a feeder device for small dog.

  9. My gosh, the Surefeed Sealed Pet Bowl sounds like an EXCELLENT product, for SURE!


  10. We have one of these to try. Mom Paula is really interested to see if we’ll use it since we are grazers.

  11. Gracie needs the dog version of this! She tends to leave food in her bowl too. I don’t give her wet food, but I do mix in coconut oil in her food which tends to make it moist. If she lets it sit out all day, it gets kinda gross looking.

  12. Great review and interesting product. I’m not that familiar with cats but I certainly can’t see this working with my dogs.

  13. This feeder is pawsome! I would definitely use something like this with my kitties. I love that it has a training mode. My first thought when I read about the motorized lid was “would my cats be scared of that?” I think the training mode would help a lot with that. Your kitties seem to be loving this feeder!

  14. With two labs and a pit bull in the house, we are unfamiliar with the concept of not inhaling one’s food within seconds of it hitting the bowl 😉 That being said, I think you have just provided me with the perfect holiday gift for my friends with cats. This is a fantastic review that almost makes me think it’s time to add a kitten to the crew…almost 😉

  15. Dusty your product review blew us away! Honest! Just the best review ever! Of course we really admire this product as well, but your review made me and Mom L wanna go back and redo ours!! heh…heh! We have shared.

  16. Oh wow that looks amazing, we’ll have to see if we can get one in the U.K., thanks fur such a thorough and detailed review, a really great post!


    Basil & Co xox

  17. Im sure this product will be appreciated heaps in a household with multiple mix of different kinds of pets

  18. Great review! SureFeed products are awesome – we reviewed an earlier model of their bowls last year.

  19. This looks great for pets who like to nibble throughout the day. Mr. N usually just gobbles down his food in a few seconds.

  20. Sounds like a great product! I love it for those who free feed, now there’s no worry about ants getting into the food, or it getting dried out. Clever to have a training mode and personally I like the colour selection.

  21. We are seriously considering getting one of these for our new senior Sunny, who with stage 3 kidney disease, needs to transition to kidney disease-friendly food without everyone else getting to it first. Thank you for your honest review!

  22. How pawsome!! I bet our kitty would love this especially since the Goldens are constantly trying to raid her food! lol

  23. I just recommended this to my co-worker!! It’s such a great idea!! I have 2 Labradors, so there is NEVER food laying around the house! Haha!

  24. Just wonder… Will it protect my food from the army of little tiny red ants ? we got a lots here in Thailand. And they are fast speed ants like you never ever seen !

  25. What an excellent product and thanks for such a thorough review of it’s features & benefits. I am certainly going to see if I can buy one in Sydney. I’m soon returning to full time work and have been wondering what my cats will do when I won’t be around to serve a fresh evening meal (especially the senior 13yr old) – this article has been VERY helpful. Thanks.

  26. Paws up! We love the SureFeed bowl, and are amazed at how quiet it is. And the head peep says she is impressed to see the accessories stocked in your local store. She would love to see that here!

  27. I agree, a wonderful review, and the feeder looks fantastic! Thanks for bringing such comprehensive advice to us all. ERin


Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You cannot copy content of this page or use it to teach AI. © Marjorie Dawson © Dash Kitten
Verified by ExactMetrics