Jimbo’s raw food is made by a New Zealand pet food company and hit the headlines in 2016 with high praise from happy pet owners in five-star reviews.
Although this post was written in 2016, Jimbo’s continues to provide tasty and healthy food in 2018 and is loved by both cats and dogs for its quality raw product. Please read our review which is as relevant today as it was when the crew explored their first raw.
Jimbo’s Review and Interview
We wanted to find out more about this New Zealand North Island company and introduce Jimbo’s, natural food for cats, to you all. I spoke to David Allen, Jimbo’s General Manager.
Jimbo’s raw cat food brand (and they do dogs too) is made by Bombay Petfoods and was awarded the Canstar Blue Customer Satisfaction Award – Pet Food after topping the Canstar survey in pet owners satisfaction in 2016.
They beat off serious competition from some of the world’s biggest pet food ‘hitters’ including Purina by Nestle, and Whiskas, Optimum and Royal Canin from Mars. Here’s Mr Allen to tell us more about the company and its success.
Jimbo’s Cat Food Interview
Firstly, congratulations David Allen on topping the survey. There was some major multinational competition so Jimbo’s must be pleased to get the pet owners vote.
Absolutely, without pet owners and pets, we have no business but, harking back to our core purpose, producing products that help cats and dogs live a longer, happier, healthier lives, it would seem we have achieved our purpose by virtue of the fact, our customers are the most satisfied.
For our overseas readers, can you introduce Jimbo’s raw diet cat food?
Jimbos is fresh, natural, minimally processed fresh meat pet food. The format is a chunky meat mince using lean muscle meat and high-quality offal’s from free-range animals. Manufactured and distributed daily across New Zealand, the business has been trading for almost 50 years, Jimbo’s has been in existence for 25 of those.
Consumers are becoming more conscious about the source of their pets’ foods. How important is it for Jimbo’s to source its product here in New Zealand and to source honestly and ethically?
Vital to what we do, 100% New Zealand meat from a supply chain that we can trust.
Jimbo’s is fresh and raw. For anyone wanting to explore a raw diet for the first time, how can Jimbo’s help?
Contact us from our website and or check out our FAQs as a starting point for our raw diet.
Jumbo’s Raw Meat Cat Food
We have had feedback from overseas readers who envy the option to buy at local shops. What prompted Jimbo’s to place its products in supermarkets, not specialised pet stores?
We actually have 3 sections to our business.
Shop on line and we can deliver the best dog and cat food to your door here. It’s great for people to buy raw cat food online, especially for multi pet household. Here is our quality natural pet food bulk delivery service.
Jimbos – fresh and frozen natural petfood available at the supermarket as part of your weekly shop, and…..
Purely Pets – sold as a frozen portioned (meat patty) natural, preservative and grain free petfood with formulations using wild harvested Rabbit, Hare and Possum as well as traditional meats
Jimbo’s recently redesigned its food packaging.
How much feedback did customers give to help with the development of the new boxes?
Years of anecdotal and specific feedback from customers created a rich landscape of desires for the new packaging, incorporating these with the expectations of the business to ensure we are accurate, efficient, environmentally friendly resulted in a great container. The packaging has collected 3 packaging awards outside of NZ to date and we expect it to do well in the NZ packaging awards this year!
Thank you Mr Allen for speaking to us and introducing Jimbo’s to our readers. We congratulate Jimbo’s raw food on their success!
Jimbo’s is a real favourite with me as a senior cat and works well with my more sensitive system. You can see the fun labels they have designed for the strong, reusable, containers here, and read the reports from delighted pet owners on their Jimbo’s pets!