Have you seen those unboxing videos on YouTube? Where a surprise box of your favourite products is unveiled bit by bit? Some of the presenters are crazy, some of the presenters are cool and plenty of people want to know how do you make the perfect unboxing video of
What is Unboxing Anyway?
It’s like Christmas every day as viewers watch a presenter unwrap a product and take it out of the box. Describing the product, the features and the excitement.
In the modern blogging world where ‘engagement’ matters and the ability to relate to the person and pet behind a blog is important, it is you that matters in every video presentation. Whether you are a small influencer or a big blogger, to your audience and readers your opinion makes a difference.
Unboxing is another approach to presenting information about
So let’s make your videos and unboxings better. Grab your smartphone, your DSLR or GoPro and let’s go.
Prepare for Your Unboxing Video
People relate strongly to videos with a slightly homemade quality. It’s like watching Christmas presents being opened and the spontaneous ‘Ooohs’ and Aaaahs’ from the person who opens the gift. Be yourself, be natural.
The key, like anything that is going to make an impact and to generate attention, is preparation before you video an unboxing.
The following step-by-step tips will make sure your unboxing experience is a good one for your blog visitors.
- Look at your lighting
- Check your audio
- Practice your presentation
One of the best-kept secrets on TV is that ‘spontaneous’ events are often carefully rehearsed and timed
so littlecan go wrong unexpectedly. A great unboxing video should appear spontaneous (even if you spend hours preparing).
Look at your Lighting
Wherever you will be doing your unboxing, or any other kind of video presentation, facing a window is the quickest and cost-effective way to get going fast. Whether your videos are shot with smartphone, or video on a DSLR every video camera needs good light.
Clear Your Background
You do not need a fancy unboxing video studio, but you do need a plain uncluttered background for
Struggling to get rid of clutter? You have a few options.
If you are using a smartphone to shoot your video check to see if the app has a ‘green screen’ option. Another name for this is ‘chroma-key‘ You shoot with a plain background then add your own background later. More and more software is coming out with a green screen option.
- iMovie for Mac (free)
- Movavi Windows or Mac (trial version)
- Do Ink for iPad and iPhone (paid)
- Kinemaster Android (free trial then paid)
If you don’t want the technical hassle, invest in an inexpensive photographic background. If you, like me, you thought that backgrounds for your videos would be expensive, think again. Check out these from Amazon.
Since 2010, the number of YouTube clips with unboxing in the title has increased by 871%Cognitive SEO
Check Your Audio
As a beginner video creative, you might concentrate so hard on how everything looks that you ‘make do’ with indifferent quality audio. Try to avoid this attitude if you can, because people will forgive slightly poorer video quality if they can hear you clearly.
- You need clear sharp audio to get your message across.
Lapel microphones are now inexpensive and worth an investment if you find you enjoy making videos and appearing in front of the camera. A lapel microphone is discrete and, if your audience sees the microphone, it’s no big deal because these microphones are often seen on TV.
Your lapel microphone can also be used to add voiceovers later to any video you make.
Practice Your Presentation
You have good light, people can hear you. Now you want to start making your great unboxing video.
Whether you are in front of the camera or presenting from ‘behind’ the camera with just your hands visible use this checklist to keep you on track.
- Practice what you want to say. Have a prompt list of points to guide you.
- Focus and don’t go off-topic.
- Identify yourself and your blog
- Have any sponsor or company details ready to pass on to your audience.
- Keep your first videos short.
- Remember that you can add closeups later.
- You need to keep the same tone, and spontaneous vibe throughout your video presentation.
Take Your Time Recording Your Video
I made my first screencast for a blog post recently. I was surprised at how long it took. I realised that this was because I was not used to speaking my ideas and thoughts out loud – a surprise but something every presenter needs to get used to. It’s not easy to speak
The more practice you get at creating different types of unboxing videos, the better you get. I have seen crazy girls unboxing Harry Potter boxes, iPhone 8’s and I just know that pet bloggers can do so much better.
Unboxing Videos Summary
Video of any kind adds a dimension to your blog whether you aim to monetise, or to increase your audience by hosting your video on YouTube. Unboxing videos are just one of the options available
Adding video brings people a step further to you because they see and hear a real person they can relate to and, if your blog is pet-focused, they see the cats or dogs that are part of your blogging life.
Anyone here up to making the perfect unboxing video for the Cat Lady Box?