Editing Encouragement Graphic

Welcome to our tips for cat rescues who want to use social media to boost their profile and, hopefully, their adoption rates. 

In 2018 even the smallest rescued realises that they need basic social media skills to help maximise adoptions. What would you, as a social media savvy volunteer, suggest to help them save more lives. Here’s what we hope will help” [Originally published 2013 – extensively revised May 2018]

  • What is Social Media?
  • Does my Rescue need Social Media?
  • Your Media options
  • Tips for Rescue Social Media
  • Next steps

What is Social Media?

It’s easy to become stressed with what is known as ‘social media’ Oh no, yet another communication tool, another technological development. Take a breath, don’t stress! Be positive, this is another pet adoption marketing idea to add to your armoury and get more cats into forever homes.

If you can’t understand social media, get volunteers on board for your cause who do know. A daughter, nephew or other family member can provide a lot of help, without emptying a litter tray, so get them to teach you basic techniques. As you become familiar with how things work, you will realise how valuable social media can be for you. 

  • When you feel pressured, just remember, ‘knowledge is power’ and this knowledge is for you to use to benefit animals, and rescues, wherever you are. Anyone CAN learn to use social media. Pick the ones that speak to your heart. 

Small Cat Rescues Do Need Social Media!

Even a one tiny woman rescue organisation needs more pet adoption marketing ideas. If she wants to reach her target audience for her cat shelter and save rescue lives. We are all lifelong learners, so let’s enjoy this social media ride whether there is one of us, or a room full of volunteers.

We are including tips for everyone because we hope that Facebook, Twitter, or Instagram will not look like a foreign country, but a friend you want to know better. Take a deep breath, and jump in.

Social Media For Rescues

Social Media Options Available

If your rescue is not online at all but you think it should be. Start by introducing those who head your rescue to main players like Facebook, Twitter, and Instagram. Put forward a case for a basic presence on each one, or one at a time. Describe simply and clearly the potential to encourage adoptions and spread news through, say, a Facebook page or Twitter shares.

A basic blog would also shows the cats waiting for adoption, but remember rescues often have a limited budget, so you may be asked to see what you can do for ‘free’. A platform like Blogger is free and can be amazing so don’t dismiss it out of hand – can it work for you? 

You main challenge will be finding a dedicated team for maintenance work

How you handle updates is critical. Have two or more volunteers willing to train to maintain a web presence (blog/FB) and your social media (Instagram/Twitter/Tumblr). The tasks will not be hard work if several volunteers work a single day with one general ‘admin’ to keep an overall eye on postings.

Social media for rescues

Top Tips for Cat Rescues

Recruit a social media savvy person to your rescue

 it could be the silver surfer flaunting her iPad, or a junior member, texting like crazy between emptying litter trays; or even your rescue rabbit expert. Use their knowledge to help you set up a page on Facebook, or a blog page, and make sure the Rescue provides pictures. Do some homework inhow a page is set up‘ then Knuckle Down and DO IT!

Encourage every single member who visits Facebook to share your rescue’s posts 

Post each day if you can. Update on adoptions, introduce new arrivals, or report the progress of an appeal; get members talking and emotionally engaged.  Share posting duties with two or three regular members so no-one feels overburdened.

Balance your output too – be honest, rescues have good and bad times. You can also use your social media to share tips on important subjects like :

  • living with a cat for the first time
  • bringing a new kitten home to another cat 
  • telling a first time cat owner what to buy
  • or moving cats to a new home
  • or helping a worried owner when a cat is not eating and hiding under a bed
  • bringing home a foster cat

Cat care and welfare engagement can encourage people to make sure their cat gets proper vet care and a cat isn’t dumped after adoption. This happens and it is wrong so being approachable though your social media might form a bridge to a desperate owner can get in touch about coping (or not) with a cat issue. 

#Social Media #tips for a small #rescue.Click To Tweet

As you gain in confidence expand your social media skills 

Open a  Twitter account for the rescue. The key with Twitter is INTERACTION. Introduce yourself, respond to a greeting, update on adoptions and any dramas that happen. Ensure you meet, greet and circulate with the ‘anipal community’; search for rescue hashtags like #RehomeHour to meet animal focused tweeters and bloggers.

  • TOP TIP: Don’t just push in and ask for shares, take time to see how people attending a Twitter party or event behave. You can follow friendly folk and they may share later on. 

So, don’t be scared, get out there, get your rescue into the sunshine of success and Blog, Tweet and Pin your way out into the world!  Good luck and may the Rescue Force with with you!

Miranda Kitten
DashKitten.com Miranda Kitten Blogger

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  1. The Swiss Cats

    June 4, 2018 at 3:19 am

    Great information and great advice ! Social medias may sound like a big thing, but it’s so useful for shelters and rescues. Purrs


  2. ERin the Cat (Princess)

    May 30, 2018 at 6:23 pm

    This is an awesome post. Much needed and comprehensive advice! Thanks for sharing, and we have shared it too….


  3. meowmeowmans

    October 6, 2013 at 5:23 pm

    Such helpful information! We have three volunteer blogs about the animals at PAWS (2 cat blogs, 1 for dogs), a Facebook page and a Twitter account. It really is about getting your name and message “out there,” and we are certainly trying. 🙂
    meowmeowmans recently posted…Easy Like Sunday – PumpkinMy Profile


  4. Maxwell, Faraday & Allie

    October 6, 2013 at 4:36 pm

    So very true! Our mom and Sebastian’s and Harvey Monster’s mom volunteer in social media for our shelter.

    We’d add youtube to your list, too. We’ve found that if we add a video of a cat up for adoption, that helps potential adopters “see” the cat’s personality and helps to sell them – sometimes even better than when in person!
    Maxwell, Faraday & Allie recently posted…Saturday ShockerMy Profile


  5. Cathy Keisha

    October 1, 2013 at 1:47 pm

    You can’t teach an old dog new tricks. TW wanted to set up FB for A Call 4 Paws almost 2 years ago but couldn’t get Linda to send her pictures. I notice she has one now but it’s really not about the sanctuary or her adoptable pets. Sigh. We can’t do it without their cooperation.
    Cathy Keisha recently posted…Monday At the MoviesMy Profile


  6. Brian

    October 1, 2013 at 1:22 pm

    That was absolutely wonderful and most useful too!
    Brian recently posted…Mancat Monday: Prize Winners an Award and National Feral Cat DayMy Profile


  7. carma Poodale

    October 1, 2013 at 8:58 am

    These are wonderful tips. The smaller the shelter the more help they need. Sometimes those larger shelters can drown out the smaller ones on a social media platform like Facebook or Twitter.
    carma Poodale recently posted…Service , Therapy and Emotional Support Animals- What’s the Difference?My Profile


  8. Global Dachshund X (@skye613)

    October 1, 2013 at 4:40 am

    Wonderful post and the tips are great Miranda!


  9. Savannah's Paw Tracks

    October 1, 2013 at 3:37 am

    Miranda , this is sooooo impawtant! My little rescue doesn’t us their FB effectively at all…sigh. Several of is have offered, but the director refuses to give any of us admin rights…she holds posting for her and the adoption director. Very poor planning
    Savannah’s Paw Tracks recently posted…Monday Meowsie News…Award and A Pink BeddieMy Profile


  10. Katie Isabella

    October 1, 2013 at 12:59 am

    This is an excellent post, Miranda (and YOU are gorgeous!) I will see if I can share it too. xox


  11. Scylla, Socks, Tuiren & Fenris

    October 1, 2013 at 12:59 am

    Thanks for the great tips. We are motivated to reach out to our local rescue again with offers to do social media for them.
    Scylla, Socks, Tuiren & Fenris recently posted…Mancat MondayMy Profile


  12. Jobi and Fisher

    September 30, 2013 at 10:55 pm

    This is great and I passed it on!
    Jobi and Fisher recently posted…It’s All About Your Point of ViewMy Profile


  13. Sometimes, Cats Herd You

    September 30, 2013 at 10:50 pm

    Such great information. So many rescues are focused on the welfare of animals but miss out on this critical way of reaching potential adopters.
    Sometimes, Cats Herd You recently posted…Mancat Monday with PierreMy Profile


  14. Marg

    September 30, 2013 at 9:15 pm

    This is such a good post with such good advice which I need to follow. I really need to get going on Twitter. I have a bunch of animals that need homes. Thanks for this little push to get me going. Take care.
    Marg recently posted…Easy like SundayMy Profile


  15. The Island Cats

    September 30, 2013 at 4:43 pm

    What a great post! Great information for rescues to get the word out!!
    The Island Cats recently posted…Easy E SundayMy Profile


  16. Sparkle

    September 30, 2013 at 4:10 pm

    This is a really informative post! And it IS so important for small rescues to be social media savvy. It really helps their animals get noticed – and adopted.
    Sparkle recently posted…Sunday Catinee: Awesome Senior Kitty PSAMy Profile


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