SureFeed video from Marjorie Dawson on Vimeo.

This post is sponsored by Sure Petcare and we received a complimentary ‘Surefeed’ for review.  We only share news and products we feel are relevant to our readers, because you matter to us. The opinions here are 100% our own and we are responsible for the content of this post. Oh, and Dusty has said he will not give the feeder back! 

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Hmmm SureFeed Cat feeder eh? An automatic pet bowl they said….. Keeps my food fresh they said. Keeps it from getting dry they said…… * Dusty drifts off to sleep…*  Well, I can dream…… ZZZZZZzzzzzzzzz

Dusty!“……..

I heard Mum call from her office. She called again…….. “DUSTY”  I sat up and tried to pay attention.

“You don’t eat all your food at once do you?” she asked. I admitted that sometimes, as a frail senior, I tend to forget my food is there, but I remember when I get hungry! It’s difficult being a newly adopted rescue senior. I am still learning that I can eat what I want.

‘I have been asked to review what looks like a very smart bowl that would keep your food moist, it’s called the SureFeed. Would you like to try it?’ My ears perked up. ‘Would I??? You bet I would.

Can I help write the review too?’

Dusty’s review of the SureFeed Feeder – A Sealed Pet Bowl

This must be one of the top pet products we have tried in our fur family. As an ecologically conscious family we were impressed from the very start. The packaging is smart, sturdy and recyclable, and the feeder was very securely packed for its journey to our door.

Setting up the bowl is super easy. No complicated fiddling and fussing. Just add the batteries and you are ready to go. There is a comprehensive ‘How To’ manual, if you don’t feel confident at any point, but wait? Why do you need a manual?  

Dusty *grins* ‘Let me tell you more’.

Surefeed products on display Animates New Zealand
SELECTION OF SUREFEED MERCHANDISE STOCKED BY ANIMATES

Things we like about the SureFeed Sealed Pet Bowl

  • The Surefeed feeder takes four 1.5v C size batteries. This makes it a solid and stable weight which is not easy to push across the floor. There are no cables to trip on, or snag a claw on, or for kittens to chew. The batteries last about six months, depending on frequency of use.
  • Sure Petcare, the multi award-winning makers of the SureFeed Cat feeder bowl, are everywhere! Instagram, Twitter, Facebook, YouTube. So, if you need help you can find them! They also give back to local rescues in the UK. We love a company with a conscience!
  • The bowl base is a clean white and our fitted bowl (a grey one) sits snugly in the top. Because I can nudge food out of the bowl, mum found out quickly that the set up is easy to clean. 
  • You can get bowls in a selection of colours. Check out some of the range available in our local Animates store (picture above). Note:- the bowl is hand washable only but its size means this is no hassle at all. You can also get divided bowls with two compartments.
  • The open and shut lid that keeps the food fresh is reassuringly quiet.
  • For those who prefer metal bowls, or ceramic, SureFlap has a short-term solution here, but read on for our fantastic news.

STOP PRESS At a recent Pet Expo here in Wellington (October 2017), we were told that a stainless steel bowl will be available before the end of the year. The search has taken longer than expected as Sure Petcare have some stringent demands of the bowl and aim to keep the bowl at an economical price, but also manufactured to their particular specifications for health conscious pet owners.

Meet the Manual. What makes the SureFeed THE Top Feeder

This comes with a manual?  

You bet, and it is the most friendly and easy to read stuff you could hope to find. It covers all the questions you might have about the automatic feeder and its use including :-

  1. How the feeder works,
  2. Fitting the batteries
  3. What the buttons and lights do
  4. How the sensors work
  5. Where to place the bowl (important do’s and don’ts here) and
  6. An explanation of the Training Mode.

Surefeed feeder

Why Do You Need a ‘Training Mode’ on a Cat Food Bowl?

This is a masterstroke by the developers of the feeder. How many of your humans will be saying ‘Oh but I could never get my cat to use that‘. As a fur family we think you would be very pleasantly surprised. We also know what your arguments might be, so let us explain one of the most impressive elements of the SureFeed.

Dusty’s Report of the Training Function

The hinged transparent lid slides up and down, triggered by sensors on the front and sides of the feeder. This movement would scare cats the most, right? Enter the ‘Training Mode‘ which allows your human to set up a staged introduction. This is what Mum did with me, so we can say paw on heart, that this works.

  • Stage 1 – The lid stays open. This allowed me to get used to the shape, size and set up of the bowl. It is deep enough that even I could not push big amounts of food out.
  • Stage 2 – There is a small amount of movement in the lid as the sensors kick in. It’s about an inch/2.5 cms or so. Just enough to introduce the idea of movement near the bowl. I took a few days to get used to this.
  • Stage 3 – More movement is introduced when I approach the feeder. The lid moves about half way across. As soon as I approach the feeder the lid slides quietly back.  It did not take me too long to stop being a bit surprised and simply tuck in to my food.
  • Stage 4 – The lid closes fully between feeds, but it opens quietly when I approach the feeder.
  • This stage has taken a while for me to become familiar with. Mum believes slow and steady is the key to introduction and believes we rushed this step. We decided to take a step backward and try again. I am happier with the bowl this time.

Eating from the Surefeed feeder

Patience is Key with the Surefeed Cat feeder. It Really Pays Dividends

This is a high quality pet bowl, an investment of your money and time, which is why the Training Mode impressed us so much. At every stage in the manual you are told – be patient, do not rush. Allow your cat to become used to each stage of the bowl in their own time.

There is no rigid timetable – your cat is your guide – days, weeks or a month are the investment you make for a happy cat familiar with the bowl. You can set out for work, or a day’s commitments, with a happy heart and a clear conscience.

Did I like it? Honestly?

Yes. I am really happy with the bowl. Mum fills in the morning, and I can dip into the feeder during the day. It is washed and my food refreshed for my evening meal. It took me a while to get used to the feeder but then I’m a senior, albeit an active one. Mum and I worked as a team, learning the bowl’s operation and sounds. If we can – you can too!

Suppliers :-

Animates New Zealand
Amazon USA (AL)
Amazon UK (AL)

We also recommend checking locally and your country’s online stores for buying options.  The SureFeed is available worldwide.

Dusty Cat
Surefeed Feeder Review

Dusty our senior and most recent blogger

 

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37 Comments

  1. Avatar for Dusty Cat

    The Swiss Cats

    September 29, 2016 at 11:41 pm

    Wonderful review ! That sounds very interesting for keeping wet food fresh ! Purrs

    Reply

  2. Avatar for Dusty Cat

    Summer

    September 30, 2016 at 5:54 am

    Was this the bowl they had at BlogPaws? I saw that in action!

    Reply

  3. Avatar for Dusty Cat

    The Island Cats

    September 30, 2016 at 6:14 am

    We have one of these to review too. We can’t wait to try it out!

    Reply

    • Avatar for Dusty Cat

      Dash Kitten

      September 30, 2016 at 9:27 am

      The key is simple patience. The feeder totally rocks!

      Reply

  4. Avatar for Dusty Cat

    Brian

    September 30, 2016 at 7:14 am

    I think that is a great idea but I’m pretty sure a few of my sisters wouldn’t go near it.

    Reply

  5. Avatar for Dusty Cat

    Erin the Cat Princess

    September 30, 2016 at 8:24 am

    I agree, a wonderful review, and the feeder looks fantastic! Thanks for bringing such comprehensive advice to us all. ERin

    Reply

  6. Avatar for Dusty Cat

    Sometimes Cats Herd You

    September 30, 2016 at 11:35 am

    Paws up! We love the SureFeed bowl, and are amazed at how quiet it is. And the head peep says she is impressed to see the accessories stocked in your local store. She would love to see that here!

    Reply

  7. Avatar for Dusty Cat

    Lola The Rescued Cat

    September 30, 2016 at 2:52 pm

    We have one, too. Lexy loves it.

    Reply

  8. Avatar for Dusty Cat

    Ruth Epstein

    September 30, 2016 at 5:18 pm

    I think it is a brilliant idea cos no bugs will get in the food 🙂

    Reply

    • Avatar for Dusty Cat

      Dash Kitten

      September 30, 2016 at 6:05 pm

      Too right, safe, secure and fly free!

      Reply

  9. Avatar for Dusty Cat

    Annette @PetsAreFound

    September 30, 2016 at 6:23 pm

    What an excellent product and thanks for such a thorough review of it’s features & benefits. I am certainly going to see if I can buy one in Sydney. I’m soon returning to full time work and have been wondering what my cats will do when I won’t be around to serve a fresh evening meal (especially the senior 13yr old) – this article has been VERY helpful. Thanks.

    Reply

  10. Avatar for Dusty Cat

    MR. Puddy

    September 30, 2016 at 8:58 pm

    Just wonder… Will it protect my food from the army of little tiny red ants ? we got a lots here in Thailand. And they are fast speed ants like you never ever seen !

    Reply

  11. Avatar for Dusty Cat

    Nichole

    October 1, 2016 at 1:01 am

    Sounds like a really pawesome feeder!!!

    Reply

  12. Avatar for Dusty Cat

    Three Chatty Cats

    October 1, 2016 at 1:25 am

    GREAT review, Dusty! Love the video, too. Sophie is very happy with our SureFeed.

    Reply

  13. Avatar for Dusty Cat

    Valerie Desmet

    October 1, 2016 at 1:57 am

    I just recommended this to my co-worker!! It’s such a great idea!! I have 2 Labradors, so there is NEVER food laying around the house! Haha!

    Reply

  14. Avatar for Dusty Cat

    Golden Daily Scoop

    October 1, 2016 at 3:36 am

    How pawsome!! I bet our kitty would love this especially since the Goldens are constantly trying to raid her food! lol

    Reply

  15. Avatar for Dusty Cat

    Colehaus Cats

    October 1, 2016 at 6:59 am

    We are seriously considering getting one of these for our new senior Sunny, who with stage 3 kidney disease, needs to transition to kidney disease-friendly food without everyone else getting to it first. Thank you for your honest review!

    Reply

  16. Avatar for Dusty Cat

    Cathy Armato

    October 1, 2016 at 10:00 am

    Great review Dusty! This sounds like a nifty invention. I’m glad you’re an ecologically conscious kitty!
    Love & biscuits,
    Dogs Luv Us and We Luv Them

    Reply

  17. Avatar for Dusty Cat

    Hindy Pearson

    October 1, 2016 at 10:21 am

    Sounds like a great product! I love it for those who free feed, now there’s no worry about ants getting into the food, or it getting dried out. Clever to have a training mode and personally I like the colour selection.

    Reply

  18. Avatar for Dusty Cat

    Tenacious Little Terrier

    October 1, 2016 at 11:03 am

    This looks great for pets who like to nibble throughout the day. Mr. N usually just gobbles down his food in a few seconds.

    Reply

  19. Avatar for Dusty Cat

    Pawesome Cats

    October 1, 2016 at 11:10 am

    Great review! SureFeed products are awesome – we reviewed an earlier model of their bowls last year.

    Reply

  20. Avatar for Dusty Cat

    Rochelle

    October 1, 2016 at 12:36 pm

    What a great, thorough review! It looks like a great bowl. Glad you’re loving it, Dusty!

    Reply

  21. Avatar for Dusty Cat

    Malaika Fernandes

    October 2, 2016 at 12:46 am

    Im sure this product will be appreciated heaps in a household with multiple mix of different kinds of pets

    Reply

  22. Avatar for Dusty Cat

    Basil

    October 2, 2016 at 8:07 am

    Oh wow that looks amazing, we’ll have to see if we can get one in the U.K., thanks fur such a thorough and detailed review, a really great post!

    Purrs

    Basil & Co xox

    Reply

  23. Avatar for Dusty Cat

    Sadie

    October 3, 2016 at 4:35 am

    Very cool! I’m adding this to our list of ‘must have products.’

    Reply

  24. Avatar for Dusty Cat

    Savannah's Paw Tracks

    October 3, 2016 at 6:39 am

    Dusty your product review blew us away! Honest! Just the best review ever! Of course we really admire this product as well, but your review made me and Mom L wanna go back and redo ours!! heh…heh! We have shared.

    Reply

  25. Avatar for Dusty Cat

    Sarcastic Dog

    October 3, 2016 at 11:04 am

    With two labs and a pit bull in the house, we are unfamiliar with the concept of not inhaling one’s food within seconds of it hitting the bowl 😉 That being said, I think you have just provided me with the perfect holiday gift for my friends with cats. This is a fantastic review that almost makes me think it’s time to add a kitten to the crew…almost 😉

    Reply

  26. Avatar for Dusty Cat

    Robin

    October 3, 2016 at 11:31 am

    This feeder is pawsome! I would definitely use something like this with my kitties. I love that it has a training mode. My first thought when I read about the motorized lid was “would my cats be scared of that?” I think the training mode would help a lot with that. Your kitties seem to be loving this feeder!

    Reply

  27. Avatar for Dusty Cat

    Maureen

    October 3, 2016 at 12:40 pm

    Great review and interesting product. I’m not that familiar with cats but I certainly can’t see this working with my dogs.

    Reply

  28. Avatar for Dusty Cat

    Tonya Wilhelm

    October 3, 2016 at 12:57 pm

    I really love that the bowl is very wide, perfect for those long whiskers. Great review.

    Reply

  29. Avatar for Dusty Cat

    Katie Allan

    October 3, 2016 at 1:04 pm

    Gracie needs the dog version of this! She tends to leave food in her bowl too. I don’t give her wet food, but I do mix in coconut oil in her food which tends to make it moist. If she lets it sit out all day, it gets kinda gross looking.

    Reply

  30. Avatar for Dusty Cat

    Sweet Purrfections

    October 3, 2016 at 5:39 pm

    We have one of these to try. Mom Paula is really interested to see if we’ll use it since we are grazers.

    Reply

  31. Avatar for Dusty Cat

    Kim

    October 5, 2016 at 5:14 am

    This looks fantastic.
    Wonder if it is dog proof though as my dogs love the cat food 😉

    Reply

  32. Avatar for Dusty Cat

    Seville at Nerissa's Life

    October 5, 2016 at 5:27 am

    My gosh, the Surefeed Sealed Pet Bowl sounds like an EXCELLENT product, for SURE!

    Purrs,
    Seville

    Reply

  33. Avatar for Dusty Cat

    Karen from ihomepet

    October 27, 2016 at 1:53 am

    I would definitely use something like this with my kitties. I love that it has a training mode. My first thought when I read about the motorized lid was “would my cats be scared of that?” I think the training mode would help a lot with that. Your kitties seem to be loving this feeder. In my home have a feeder device for small dog.

    Reply

  34. Avatar for Dusty Cat

    Paige C

    August 19, 2017 at 1:05 pm

    I absolute love mine. I had an overweight cat, a greedy cat, a sick cat on medicated food, and a dog. I can’t tell you how happy having three of the feeders made us. BUT…

    I HATE the plastic bowls. ? I can’t find a metal or ceramic one that fits comfortable in that slot. Really hope there’s a solution soon.

    Reply

    • Avatar for Dusty Cat

      Dash Kitten

      August 19, 2017 at 8:52 pm

      Paige, I checked the site for up-to-date Sureflap information. I believe a non plastic option is on the horizon (one of our cats has an allergy to plastic so I can understand concerns on this element). There are two options on the site at the moment http://bit.ly/2xdrCqy which might be worth considering. I am going to contact SureFlap to see if there is any news of when a ceramic or steel bowl might launch.

      Reply

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