Jimbo’s raw food, made by a New Zealand pet food company, hit the headlines this week getting praise from happy pet owners. We wanted to find out more about this North Island company and introduce Jimbo’s to you all, so Dash Kitten blog spoke to David Allen, Jimbo’s General Manager.

Jimbo’s raw food (for both cats and dogs) is made by Bombay Petfoods and was awarded the Canstar Blue Customer Satisfaction Award – Pet Food after topping the Canstar survey in pet owners satisfaction. They beat off serious competition from some of the world’s biggest pet food ‘hitters’ including Purina by Nestle, and Whiskas, Optimum and Royal Canin from Mars. Here’s Mr Allen to tell us more about the company and its success.

May we introduce you all to Jimbo’s Raw Foods

Firstly, congratulations on topping the survey. There was some major multinational competition so Jimbo’s must be pleased to get the pet owners vote.

Absolutely, without pet owners and pets, we have no business but, harking back to our core purpose, producing products that help cats and dogs live a longer, happier, healthier lives, it would seem we have achieved our purpose by virtue of the fact, our customers are the most satisfied.

Jimbo's raw food

For our overseas readers, can you introduce Jimbo’s the brand?

Jimbos is fresh, natural, minimally processed fresh meat pet food.  The format is a chunky meat mince using lean muscle meat and high quality offal’s from free range animals. Manufactured and distributed daily across New Zealand, the business has been trading for almost 50 years, Jimbos has been in existence for 25 of those.

Consumers are becoming more conscious about the source of their pets’ foods. How important is it for Jimbo’s to source its product here in New Zealand and to source honestly and ethically? 

Vital to what we do, 100% New Zealand meat from a supply chain that we can trust.

Jimbo’s is fresh and raw. For anyone wanting to explore a raw diet for the first time, how can Jimbo’s help?

Contact us from our website and or check out our FAQs as a starting point for our raw diet. 

Jimbo's raw food
Dusty enjoying Jimbo’s raw veal. He polished off the Beef pot in record time!

Jumbo’s Raw Food Envy?

We have had feedback from overseas readers who envy the option to buy at local shops. What prompted Jimbo’s to place its products in supermarkets, not specialised pet stores?

We actually have 3 sections to our business.

Shop on line and we can deliver to your door hereThis is great for multi pet households; our quality natural petfood with a bulk delivery service,
Jimbos – fresh and frozen natural petfood available at the supermarket as part of your weekly shop, and….. 
Purely Pets – sold as a frozen portioned (meat patty) natural, preservative and grain free petfood with formulations using wild harvested Rabbit, Hare and Possum as well as traditional meats

Jimbo’s recently redesigned its food packaging. How much feedback did customers give to help with the development of the new boxes? 

Years of anecdotal and specific feedback from customers created a rich landscape of desires for the new packaging, incorporating these with the expectations of the business to ensure we are accurate, efficient, environmentally friendly resulted in a great container. The packaging has collected 3 packaging awards outside of NZ to date and we expect it to do well in the NZ packaging awards this year!

Thank you Mr Allen for your time, and to Jimbo’s for the fantastic food. It’s a real favourite with me as a senior cat and works well with my more sensitive digentive system. You can see the fun labels they have designed for the strong, reusable, containers here, and read the reports from delighted pet owners on their Jimbo’s pets!

Thank you Mr Allen for speaking to us and introducing Jimbo’s to our readers.  We congratulate Jimbo’s raw food on their success!
Dusty Cat
Dusty Small




If You Enjoyed This Post, Sign Up For Free Updates
(and you also get access to our Smartphone Movie Tips for Pet Lovers, Bloggers, and Rescues.)
We respect your privacy. We use your email solely for our own Mailchimp newsletter.
Load More In Cat Blog Posts


  1. Tilly

    October 31, 2016 at 7:38 am

    my cats just love it, but our vet told me that it is bad for cats and gives them worms. Is that true ??


    • Dash Kitten

      October 31, 2016 at 8:22 am


      This is a question I will get back to you on. Jimbo’s will have an answer, rest assured.


  2. Seville at Nerissa's Life

    August 12, 2016 at 4:50 am

    Hmmm…. Mmmm… MMMM…. Now that looks SUPER YUMMY, for sure! Bet it’s good for you, too.



  3. Christy Paws

    August 9, 2016 at 3:46 pm

    That was an excellent interview, Dusty Cat. I wish we had some of the meat available here that you have in New Zealand.


  4. Robin

    August 8, 2016 at 3:37 pm

    Jimbo’s cat food sounds really yummy! I haven’t seen them here in the USA. Maybe one day they will open a branch of their business here. 🙂 Until then, New Zeland’s kitties sure are a lucky bunch.


  5. Kia

    August 8, 2016 at 2:29 pm

    Looks and sounds like some yummy food! I’m glad your cat enjoyed it.


  6. Sweet Purrfections

    August 8, 2016 at 2:16 pm

    For those feeding raw diet who live in New Zealand, this sounds like an excellent option.


  7. Carol Bryant

    August 8, 2016 at 10:41 am

    I always tell pet parents who ask me what the best food is that the best food is the one that works for your pet. Great job on this interview!


  8. Beth Patterson

    August 8, 2016 at 10:16 am

    That sounds like a wonderful option for cats! I like how there is something available at the supermarket. I think that convenience would be really wonderful for busy pet families.


  9. Lola The Rescued Cat

    August 8, 2016 at 8:20 am

    It looks yummy. Mommy would definitely try that for us.


  10. Sadie

    August 8, 2016 at 6:01 am

    I would definitely try that for Ricky – if it makes it over to Canada!


  11. Ruth Epstein

    August 7, 2016 at 8:23 am

    Sounds like great food although I do not have cats at the moment, in my days of having them there were like 2 brands only so I used to boil fish once a week for them and stink the house out


  12. Maureen

    August 7, 2016 at 7:04 am

    The food looks and sounds great. I bet the cats love it. I hope it makes it to the states!


  13. Jana Rade

    August 7, 2016 at 3:54 am

    That sounds yummy. I think raw is the best food for most cats!


  14. Basil

    August 7, 2016 at 2:37 am

    That looks supurr tasty, we’ll have to see if the P.A. can get us a skip-load of that deliciousness!


    Basil & Co xox


  15. The Daily Pip

    August 7, 2016 at 12:25 am

    We tried some raw with Ruby, but not yet with the kitties. Jimbo’s sounds like a wonderful food and a very responsible company as well!


  16. Tenacious Little Terrier

    August 6, 2016 at 10:16 am

    Do they plan on expanding into other countries? I’d love to be able to buy Mr. N’s food at the grocery store.


  17. The Island Cats

    August 6, 2016 at 10:14 am

    That looks like some tasty foods!


  18. Erin the Cat Princess

    August 6, 2016 at 8:06 am

    Hi Dusty! Thanks for this AWESOME review, this company clearly rocks, and understands what it’s customer needs.. very impressive! My biggest regret is not living in New Zealand, so I can’t try this food, there is hope yet though, cos if I win the lotto I shall move, Palace and all! Purrs ERin


  19. Carleen

    August 6, 2016 at 6:56 am

    It is nice to see more commercial raw food for cats showing up. Love the easy to use packaging too.


  20. M. K. Clinton

    August 6, 2016 at 6:49 am

    Congratulations on finding such a wonderful food. Bentley and Pierre love rabbit.


  21. Talent Hounds

    August 6, 2016 at 6:19 am

    Love the resealable packaging. Perfect for scooping and popping back in the fridge.


  22. Brian

    August 6, 2016 at 5:52 am

    We have been tempted to try the raw food but haven’t taken that first bite yet.


  23. Nichole

    August 6, 2016 at 2:43 am

    We’ve never heard of this brand, but it sure looks like you love it! That’s for telling us about it.


  24. da tabbies o trout towne

    August 6, 2016 at 2:05 am

    dusty !!! awesum ree view dood….we iz knot much inta raw but even we think thiz chow lookz grate…steak & kidnee…now yur talkin grate eatz !! heerz two a zebra oto kinda week oh end guyz ~~~~~ ???


  25. Three Chatty Cats

    August 6, 2016 at 1:35 am

    This sounds like a great product! I like that it’s available at supermarkets, too. Very easy!


  26. Sometimes Cats Herd You

    August 5, 2016 at 10:15 pm

    That sounds like wonderful food! It’s good to hear that such great food is available on your side of the pond.


  27. The Swiss Cats

    August 5, 2016 at 8:33 pm

    That sounds like great food ! We wish we could get Jimbo’s in Switzerland ! Purrs


  28. Valerie

    August 5, 2016 at 8:16 pm

    This looks great! I’ll def forward your article to my colleague, who has a cat!!


Leave a Reply

Your email address will not be published.

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Check Also

On a Clear Day Filter

We join the selfies hosted by the Kitties Blue with a fun and slightly weird filter from P…