Welcome to our quick and easy presentation tricks for bloggers. When you need to focus, it is often the simple things you should work on, not fuss with elaborate strategies, SEO, or worry about shares and statistics.
A question for you…
How do we look? How does the blog ‘feel’ to you? Welcoming? Friendly? Do you enjoy coming for a visit to our corner of Middle-Earth? Are we easy to read?
All of these things are part of our blog’s ‘presentation‘, how we look to the world. Many advertisers have noted that pet bloggers worldwide have high standards of presentation. Standards that, we believe, are the envy of many other bloggers. Sponsors find pet people an attractive advertising proposition.
OK let’s run a check list on the marks of a good pet blog :-
- Clear bright pictures (watermarked, if possible)
- Well written text – a long or a short post is fine.
- Unique character or presentation
- A sense of integrity i.e. you trust sponsorship/reviews and value the blog’s judgement.
- A clean clear blogging style.
Presentation is key for us and ‘readable’ text is important – we want our posts to have impact and to be understood.
Here’s some of the things we have learned since we started blogging
Don’t make paragraphs too long
Sometimes you have a lot to say – fine – just break it up with sub-headings or an image or graphic. One of our best blogging pals is Nerissa’s Life, with cat blogger Seville. He writes longer posts than many but check this out – well presented text interspersed with images.
Seville might, if he needed to, use a sub-heading. It’s all about keeping your post in visually ‘bite sized’ chunks with good punctuation and grammar. Savannah does it so well with well placed images. How long is the post? You are too absorbed by the good presentation to tell!
Use a Line Break (a gap between paragraphs)
Running long sections of text together is like reading a snow blizzard in word form, whatever your device. Make it easy for your readers, a neat line break works every time.
Check at how your post looks in ‘preview mode’ for odd gaps or mis-aligned images
It’s a favourite trick of ours, missing a slightly over large gap, a mis-aligned picture or a spelling mistake. Switching to ‘preview’ means we see it as the reader will – it makes a difference.
Don’t have a twinkling graphic in the sidebar
Fun and funky within a post is fantastic, and we purrsonally love sparkle. Our friend Bionic Basil makes good use of the shimmering elements to his blog. A big BUT is something in the sidebar. This distracts from what might be an important message within your post, or even worse, distract from a sponsored, blog post.
We hope you will check out more of our colleagues during International Pet Blogging Month each September. Our Founder Cat Dash Kitten liked IPBP month a lot – he imagined us all reaching around the world, helping, encouraging and teaching each other. We have never met some of our best friends but we have seen their blogs, and that is as good as it gets.