We pet bloggers are always looking for ways to extend our reach, improve our hit rate, meet new readers and see if we measure up to their hopes and expectations.
One area we believe is overlooked both by European/Australasian writers and our American colleagues is the issue of measurements; things like Miles/Kilometres, Feet/Metres. They are alien territory to whichever side of the fence you find your sunpuddle on – right?
For a blogger and micro-blogger to maximise their reach, and make a genuine impact it is worth becoming familiar with the ‘dark side’ – be it Centigrade or Fahrenheit. Let me give you an example :-
Phoebe is typing her diary for Phoebe Friday, she is telling everyone about the weather and says its up to C15.
In the USA readers will be confused, what is C15, is Phoebe warm or freezing her fur off? European folks will know it means the temperature is cool-ish. If Phoebe let you know it was F59 most American folk would say ‘not so bad’ but European and Australasian folk would wonder if Phoebe will survive at all!
Let’s try Phoebe again :-
Phoebe is typing her diary for Phoebe Friday, she is telling everyone about the weather and says its C15/(F59), or C15/F59.
Now, everyone knows the temperature – yeah!!! You can do the same with distances 100 mph/(160 kph), or lengths 100 yds/(91 mtrs). It draws your reader further into the post when they realise that Carma jumped ‘so high’ or the athlete you were watching jumped ‘so far’ at the local sport show.
Things to Remember for Temperatures, Lengths and Distances on your Blog:-
- Bookmark a link for easy conversions and make it a habit to include some conversions in your post. ConvertMe.com, and OnlineConversion (temperature) are both useful.
- You don’t need to convert every temperature, strike a balance.
- Remember you are maximising your impact by including everyone.
- People will appreciate your efforts – we know we do.
- Until you become familiar with Centigrade or Fahrenheit have a post-it note on the computer so you can immediately respond ‘Wow’ if a USA pal says its humid and F104/(C40), and ask them if they are OK or C) and ask the pal if they need a woolly hat!
It’s one small thing – but a courtesy all bloggers can all provide. We are going to try very hard to include it in future posts, we hope you will to.