Sunday Selfie Animates Kittens

With 9 fussy cats to feed we need to buy a lot of Fancy Feast, so Mum heads to local pet superstore Animates who are friendly, helpful and go the extra mile for pets and people. We introduce Animates Angels.

They have some Exciting and Innovative news for NZ pet folk!

What’s the buzz? OK, some time ago Animates began to work with Royal New Zealand SPCA shelters across New Zealand on the Saving Lives scheme, focusing especially those rescues in remoter areas who did not have the advantage of the busy foot traffic of a major pet shop. The aim was to help get those animals into homes so the NZSPCA shelters could continue to save lives.

  • So far the initiative has hit 7,000 lives saved, and the number climbs each day!


Mala And Jared Animates
Proud Jared and Mala the Blind Kitten, the very first Animates Angel. (Thanks to Mum Tracy for the wonderful picture).

On our last visit we spotted the recently introduced simple and effective colour code that helps match a kitten/puppy temperament with the right owner or family, and staff member Jason at Animates, Lower Hutt explained a further development within the Saving Lives scheme.  On the list of colours was one marked “Animates Angel“.  We were intrigued, so Jason explained…….

Animates Angels was a new initiative to bring disabled pets into the stores

I had to find out more, so approached Animates NZ via their Facebook page, I was able to contact Nikki Marchant-Ludlow who told me lots about the Animates Angels scheme, and its beginnings:-

I knew that we had one store who would embrace the concept (of Animates Angels) and decided to go with special need kittens/cats first – Taupo had been the first shelter to trial and get on board with the (earlier) Animates Mates Matcher programme and so I approached them and the store about my idea – they loved it.

“We agreed to trial Mala (a blind young cat) and so she made her way from Taupo to Animates Silverdale (Auckland, North Island) where Lesley and the team worked their magic and found her the most perfect home.”

Nikki tells me she is thrilled at the successful adoption of Mala by Jared and his family.  His mum Tracey is delighted for us to show this magical and wonderful image of Jared and Mala, with whom he has formed a strong bond. The family are proud of their disabled cat, and the relationship that is growing between boy and cat. I am told the programme programme is rolling out, we believe it is being done slowly and steadily so Animates gets it right, and keeps the health and welfare of the animals front and centre.

Many of our readers know that disabled pets totally rock, and we applaud such a fantastic initiative to bring disabled pets into the Animates spotlight!

Miranda Kitten
Miranda Kitten Image






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  1. Avatar for Dash Kitten

    Brian Frum

    June 3, 2014 at 1:44 am

    That is such a wonderful post and makes my heart smile!
    Brian Frum recently posted…Mancat Monday: An award, an interview and new friendsMy Profile


  2. Avatar for Dash Kitten

    da tabbies o trout towne

    June 3, 2014 at 3:56 am

    grate post two day guys N conga ratz two ewe Mala on yur for evers home…..Animates Angels izza a wonder full project
    N we wish them de best oh fishes for manee manee manee MANEE yeerz ta come ?????


  3. Avatar for Dash Kitten


    June 3, 2014 at 5:57 am

    Wow, this is a TOTALLY awesome initiative!
    Sparkle recently posted…Binga’s Ten Reasons to Adopt a Shelter TortieMy Profile


  4. Avatar for Dash Kitten

    Sometimes, Cats Herd You

    June 3, 2014 at 9:15 am

    It’s pawesome that there’s an initiative to get more adoptions for special needs cats!
    Sometimes, Cats Herd You recently posted…Adopt-a-Cat MonthMy Profile


  5. Avatar for Dash Kitten

    Scylla, Socks, Tuiren & Fenris

    June 3, 2014 at 10:05 am

    Animates Angels sounds like a great program and we found this post very inspiring, thank you for sharing it with us.
    Scylla, Socks, Tuiren & Fenris recently posted…Mancat MondayMy Profile


  6. Avatar for Dash Kitten

    Random Felines

    June 3, 2014 at 11:02 am

    That is awesome. We love when companies give back and this sounds great! And to reach out to add special needs adds to it all.
    Random Felines recently posted…crazy weekend…My Profile


  7. Avatar for Dash Kitten

    The Island Cats

    June 3, 2014 at 11:16 am

    What a great program! Thanks for telling us about it.
    The Island Cats recently posted…Mancats – Waiting for the WindowMy Profile


  8. Avatar for Dash Kitten

    Glogirly & Katie

    June 3, 2014 at 12:46 pm

    This absolutely warms my heart and makes me all smily!!!
    What an amazing program. We wish them continued success in finding purrfect matches like Jared and Mala.

    How wonderful that you are covering this too! We look forward to hearing more.

    Glogirly & Katie recently posted…Katie, Katie, KatieMy Profile


  9. Avatar for Dash Kitten


    June 3, 2014 at 1:49 pm

    What a wonderful initiative! Jared and Mala look so happy, and we love that this program means that there will be even more happy forever matches like this. 🙂
    meowmeowmans recently posted…Mommy Cat Mushka’s Photo ShootMy Profile


  10. Avatar for Dash Kitten


    June 14, 2014 at 3:27 am

    So glad that pets like these are getting adopted by good families.


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