Top tips for rescues using social media – you need these basic skills.

Small Rescues NEED social media! They need the publicity, excitement and revenue that social media can generate.  Does your local rescue needs a push in the right direction with this new-fangled concept – what are you going to suggest? OK here’s three top tips so that Facebook, Twitter, Pinterest need not be a foreign country.  Ready? Strap on that rubber ring, take a deep breath, and let’s jump in……

Top Tips – What is Social Media?

It’s easy to become stressed with social media. Oh no, yet another communication tool, another technological development. But, take a breath, don’t stress! These new developments began with Morse Code, became the Telephone, and zoomed into our lives as the World Wide Web.

When you feel pressured, just remember, ‘knowledge is power’ and this knowledge is for us to use to benefit animals, and rescues, wherever we are.

Top Tips for Rescues

  • Recruit a social media savvy member within your rescue; it could be the silver surfer flaunting her iPad or the junior member, texting like crazy, your rescue rabbit expert. Use their knowledge to help you set up a page on Facebook, or a blog page. AND make sure the Rescue provides pictures. Do some homework inhow a page is set up‘ then DO IT!

cat image Dash Kitten

  • Encourage each member who is on Facebook to share posts. Post each day if you can; update on adoptions, introduce new pets, or report the progress of an appeal; get members talking.  Share posting duties with two or three regular members so no-one feels overburdened. Balance your output too – be honest, rescues have good and bad times.

Peyton Kitten at Risk

  • As you gain in confidence expand your social media skills. Try Pinterest.  Open a  Twitter account for the rescue.  The key with Twitter is to INTERACT – introduce yourself, respond to a greeting. Ensure you meet, greet and circulate with the ‘anipal community’; search for #nipclub, #Petchat, and #BlogPawsChat to meet animal focused Tweeters. These people are sympathetic to escues, and happy to share adoption news and appeals.

So, don’t be scared, get out there, get your rescue into the sunshine and Blog, Tweet and Pin your way out into the world!  Good luck and may the Rescue Force with with you!

Miranda Kitten
DashKitten.com Miranda Kitten Blogger

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14 Comments

  1. meowmeowmans

    October 6, 2013 at 5:23 pm

    Such helpful information! We have three volunteer blogs about the animals at PAWS (2 cat blogs, 1 for dogs), a Facebook page and a Twitter account. It really is about getting your name and message “out there,” and we are certainly trying. 🙂
    meowmeowmans recently posted…Easy Like Sunday – PumpkinMy Profile

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  2. Maxwell, Faraday & Allie

    October 6, 2013 at 4:36 pm

    So very true! Our mom and Sebastian’s and Harvey Monster’s mom volunteer in social media for our shelter.

    We’d add youtube to your list, too. We’ve found that if we add a video of a cat up for adoption, that helps potential adopters “see” the cat’s personality and helps to sell them – sometimes even better than when in person!
    Maxwell, Faraday & Allie recently posted…Saturday ShockerMy Profile

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  3. Cathy Keisha

    October 1, 2013 at 1:47 pm

    You can’t teach an old dog new tricks. TW wanted to set up FB for A Call 4 Paws almost 2 years ago but couldn’t get Linda to send her pictures. I notice she has one now but it’s really not about the sanctuary or her adoptable pets. Sigh. We can’t do it without their cooperation.
    Cathy Keisha recently posted…Monday At the MoviesMy Profile

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  4. Brian

    October 1, 2013 at 1:22 pm

    That was absolutely wonderful and most useful too!
    Brian recently posted…Mancat Monday: Prize Winners an Award and National Feral Cat DayMy Profile

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  5. carma Poodale

    October 1, 2013 at 8:58 am

    These are wonderful tips. The smaller the shelter the more help they need. Sometimes those larger shelters can drown out the smaller ones on a social media platform like Facebook or Twitter.
    carma Poodale recently posted…Service , Therapy and Emotional Support Animals- What’s the Difference?My Profile

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  6. Global Dachshund X (@skye613)

    October 1, 2013 at 4:40 am

    Wonderful post and the tips are great Miranda!

    Reply

  7. Savannah's Paw Tracks

    October 1, 2013 at 3:37 am

    Miranda , this is sooooo impawtant! My little rescue doesn’t us their FB effectively at all…sigh. Several of is have offered, but the director refuses to give any of us admin rights…she holds posting for her and the adoption director. Very poor planning
    Savannah’s Paw Tracks recently posted…Monday Meowsie News…Award and A Pink BeddieMy Profile

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  8. Katie Isabella

    October 1, 2013 at 12:59 am

    This is an excellent post, Miranda (and YOU are gorgeous!) I will see if I can share it too. xox

    Reply

  9. Scylla, Socks, Tuiren & Fenris

    October 1, 2013 at 12:59 am

    Thanks for the great tips. We are motivated to reach out to our local rescue again with offers to do social media for them.
    Scylla, Socks, Tuiren & Fenris recently posted…Mancat MondayMy Profile

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  10. Jobi and Fisher

    September 30, 2013 at 10:55 pm

    This is great and I passed it on!
    Jobi and Fisher recently posted…It’s All About Your Point of ViewMy Profile

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  11. Sometimes, Cats Herd You

    September 30, 2013 at 10:50 pm

    Such great information. So many rescues are focused on the welfare of animals but miss out on this critical way of reaching potential adopters.
    Sometimes, Cats Herd You recently posted…Mancat Monday with PierreMy Profile

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  12. Marg

    September 30, 2013 at 9:15 pm

    This is such a good post with such good advice which I need to follow. I really need to get going on Twitter. I have a bunch of animals that need homes. Thanks for this little push to get me going. Take care.
    Marg recently posted…Easy like SundayMy Profile

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  13. The Island Cats

    September 30, 2013 at 4:43 pm

    What a great post! Great information for rescues to get the word out!!
    The Island Cats recently posted…Easy E SundayMy Profile

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  14. Sparkle

    September 30, 2013 at 4:10 pm

    This is a really informative post! And it IS so important for small rescues to be social media savvy. It really helps their animals get noticed – and adopted.
    Sparkle recently posted…Sunday Catinee: Awesome Senior Kitty PSAMy Profile

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