Welcome to our top tips for cat rescues using social media. You need the basic skills to help your rescue. Facebook, Twitter, maybe Instagram. While you learn how they work (and you can learn!) find other people who have the skills to help get you started. Then make sure they know how valuable they are to you!
Rescues need the publicity, excitement and revenue that social media can generate. Does your local rescue needs a push in the right direction with this new-fangled concept – what are you going to suggest?
Small Cat Rescues NEED social media!
Even a one tiny woman rescue organisation needs more pet adoption marketing ideas to reach her target audience for her cat shelter. We are all lifelong learners, so let’s enjoy the ride whether there is one of us or a room full of volunteers.
We are including our three top tips so that Facebook, Twitter, or Instagram will not be a foreign country. Take a deep breath, and let’s jump into social media marketing for animal shelters with a focus on cats!
What is Social Media?
It’s easy to become stressed with what is known by the label ‘social media’ Oh no, yet another communication tool, another technological development. But, take a breath, don’t stress! This is another pet adoption marketing idea to add to your armoury and get more cats into forever homes.
These new developments began with Morse Code, became the Telephone, and zoomed into our lives as the World Wide Web. If you can’t understand social media, plenty of people who don’t want to hang around the shelter or who might be allergic but still want to help!
When you feel pressured, just remember, ‘knowledge is power’ and this knowledge is for us to use to benefit animals, and rescues, wherever we are. Anyone CAN learn to use social media. Pick the ones that speak to your heart.
Top Tips for Cat Rescues
- Recruit a social media savvy member within your rescue; it could be the silver surfer flaunting her iPad or the junior member, texting like crazy; or your rescue rabbit expert. Use their knowledge to help you set up a page on Facebook, or a blog page, and make sure the Rescue provides pictures. Do some homework in ‘how a page is set up‘ then Knuckle Down and DO IT!
- Encourage every single member who is on Facebook to share your rescue’s posts. Post each day if you can. Update on adoptions, introduce new arrivals, or report the progress of an appeal; get members talking and emotionally engaged. Share posting duties with two or three regular members so no-one feels overburdened.
- Balance your output too – be honest, rescues have good and bad times.
As you gain in confidence expand your social media skills. Open a Twitter account for the rescue. The key with Twitter is to INTERACT – introduce yourself, respond to a greeting. Ensure you meet, greet and circulate with the ‘anipal community’; search for #nipclub, #Petchat, and #BlogPawsChat to meet animal focused Tweeters. These people are sympathetic to rescues, and often the best of them will be happy to share adoption news and appeals.
So, don’t be scared, get out there, get your rescue into the sunshine of success and Blog, Tweet and Pin your way out into the world! Good luck and may the Rescue Force with with you!