Welcome to our top tips for cat rescues using social media. You need the basic skills to help your rescue. Facebook, Twitter, maybe Instagram. While you learn how they work (and you can learn!) find other people who have the skills to help get you started. Then make sure they know how valuable they are to you! 

Rescues need the publicity, excitement and revenue that social media can generate. Does your local rescue needs a push in the right direction with this new-fangled concept – what are you going to suggest?

Small Cat Rescues NEED social media!

Even a one tiny woman rescue organisation needs more pet adoption marketing ideas to reach her target audience for her cat shelter. We are all lifelong learners, so let’s enjoy the ride whether there is one of us or a room full of volunteers.

We are including our three top tips so that Facebook, Twitter, or Instagram will not be a foreign country. Take a deep breath, and let’s jump into social media marketing for animal shelters with a focus on cats!

Lady holding a fluffy kitten

What is ‘Social Media’

It’s easy to become stressed with what is known by the label ‘social media’ Oh no, yet another communication tool, another technological development. But, take a breath, don’t stress! Be positive and look at how the internet can help you. This is another pet adoption marketing idea to add to your armoury and get more cats into forever homes.

These new developments began way back with Morse Code, transformed into the Telephone, and hurtled into our lives as the World Wide Web. Technology progresses at a fast pace. Now we face the Internet of Things, the next major step for internet users.

If you can’t understand social media, plenty of people who don’t necessarily want to hang work at the shelter, or who might be allergic, still want to help! Get these people on board for your cause. Get them to teach you so you re familiar with how social media can help your rescue.

When you feel pressured, just remember, ‘knowledge is power’ and this knowledge is for you to use to benefit animals, and rescues, wherever you are. Anyone CAN learn to use social media. Pick the ones that speak to your heart. 

Social media for rescues

Top Tips for Cat Rescues

  • Recruit a social media savvy member within your rescue; it could be the silver surfer flaunting her iPad or the junior member, texting like crazy; or your rescue rabbit expert. Use their knowledge to help you set up a page on Facebook, or a blog page, and make sure the Rescue provides pictures. Do some homework inhow a page is set up‘ then Knuckle Down and DO IT!
  • Encourage every single member who is on Facebook to share your rescue’s posts. Post each day if you can. Update on adoptions, introduce new arrivals, or report the progress of an appeal; get members talking and emotionally engaged.  Share posting duties with two or three regular members so no-one feels overburdened.
  • Balance your output too – be honest, rescues have good and bad times.

As you gain in confidence expand your social media skills. Open a  Twitter account for the rescue. The key with Twitter is to INTERACT – introduce yourself, respond to a greeting. Ensure you meet, greet and circulate with the ‘anipal community’; search for #nipclub, #Petchat, and #BlogPawsChat to meet animal focused Tweeters. These people are sympathetic to rescues, and often the best of them will be happy to share adoption news and appeals.

So, don’t be scared, get out there, get your rescue into the sunshine of success and Blog, Tweet and Pin your way out into the world!  Good luck and may the Rescue Force with with you!

Miranda Kitten
DashKitten.com Miranda Kitten Blogger

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  1. Avatar for Harvey Button


    October 6, 2013 at 5:23 pm

    Such helpful information! We have three volunteer blogs about the animals at PAWS (2 cat blogs, 1 for dogs), a Facebook page and a Twitter account. It really is about getting your name and message “out there,” and we are certainly trying. 🙂
    meowmeowmans recently posted…Easy Like Sunday – PumpkinMy Profile


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    Maxwell, Faraday & Allie

    October 6, 2013 at 4:36 pm

    So very true! Our mom and Sebastian’s and Harvey Monster’s mom volunteer in social media for our shelter.

    We’d add youtube to your list, too. We’ve found that if we add a video of a cat up for adoption, that helps potential adopters “see” the cat’s personality and helps to sell them – sometimes even better than when in person!
    Maxwell, Faraday & Allie recently posted…Saturday ShockerMy Profile


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    Cathy Keisha

    October 1, 2013 at 1:47 pm

    You can’t teach an old dog new tricks. TW wanted to set up FB for A Call 4 Paws almost 2 years ago but couldn’t get Linda to send her pictures. I notice she has one now but it’s really not about the sanctuary or her adoptable pets. Sigh. We can’t do it without their cooperation.
    Cathy Keisha recently posted…Monday At the MoviesMy Profile


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    October 1, 2013 at 1:22 pm

    That was absolutely wonderful and most useful too!
    Brian recently posted…Mancat Monday: Prize Winners an Award and National Feral Cat DayMy Profile


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    carma Poodale

    October 1, 2013 at 8:58 am

    These are wonderful tips. The smaller the shelter the more help they need. Sometimes those larger shelters can drown out the smaller ones on a social media platform like Facebook or Twitter.
    carma Poodale recently posted…Service , Therapy and Emotional Support Animals- What’s the Difference?My Profile


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    Global Dachshund X (@skye613)

    October 1, 2013 at 4:40 am

    Wonderful post and the tips are great Miranda!


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    Savannah's Paw Tracks

    October 1, 2013 at 3:37 am

    Miranda , this is sooooo impawtant! My little rescue doesn’t us their FB effectively at all…sigh. Several of is have offered, but the director refuses to give any of us admin rights…she holds posting for her and the adoption director. Very poor planning
    Savannah’s Paw Tracks recently posted…Monday Meowsie News…Award and A Pink BeddieMy Profile


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    Katie Isabella

    October 1, 2013 at 12:59 am

    This is an excellent post, Miranda (and YOU are gorgeous!) I will see if I can share it too. xox


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    Scylla, Socks, Tuiren & Fenris

    October 1, 2013 at 12:59 am

    Thanks for the great tips. We are motivated to reach out to our local rescue again with offers to do social media for them.
    Scylla, Socks, Tuiren & Fenris recently posted…Mancat MondayMy Profile


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    Jobi and Fisher

    September 30, 2013 at 10:55 pm

    This is great and I passed it on!
    Jobi and Fisher recently posted…It’s All About Your Point of ViewMy Profile


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    Sometimes, Cats Herd You

    September 30, 2013 at 10:50 pm

    Such great information. So many rescues are focused on the welfare of animals but miss out on this critical way of reaching potential adopters.
    Sometimes, Cats Herd You recently posted…Mancat Monday with PierreMy Profile


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    September 30, 2013 at 9:15 pm

    This is such a good post with such good advice which I need to follow. I really need to get going on Twitter. I have a bunch of animals that need homes. Thanks for this little push to get me going. Take care.
    Marg recently posted…Easy like SundayMy Profile


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    The Island Cats

    September 30, 2013 at 4:43 pm

    What a great post! Great information for rescues to get the word out!!
    The Island Cats recently posted…Easy E SundayMy Profile


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    September 30, 2013 at 4:10 pm

    This is a really informative post! And it IS so important for small rescues to be social media savvy. It really helps their animals get noticed – and adopted.
    Sparkle recently posted…Sunday Catinee: Awesome Senior Kitty PSAMy Profile


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