Top tips for rescues using social media – you need these basic skills.
Small Rescues NEED social media! They need the publicity, excitement and revenue that social media can generate. Does your local rescue needs a push in the right direction with this new-fangled concept – what are you going to suggest? OK here’s three top tips so that Facebook, Twitter, Pinterest need not be a foreign country. Take a deep breath, and let’s jump in……
Top Tips – What is Social Media?
It’s easy to become stressed with what is known by the label social media! Oh no, yet another communication tool, another technological development. But, take a breath, don’t stress! These new developments began with Morse Code, became the Telephone, and zoomed into our lives as the World Wide Web.
When you feel pressured, just remember, ‘knowledge is power’ and this knowledge is for us to use to benefit animals, and rescues, wherever we are.
Top Tips for Rescues
- Recruit a social media savvy member within your rescue; it could be the silver surfer flaunting her iPad or the junior member, texting like crazy, your rescue rabbit expert. Use their knowledge to help you set up a page on Facebook, or a blog page, and make sure the Rescue provides pictures. Do some homework in ‘how a page is set up‘ then Knuckle Down and DO IT!
- Encourage every single member who is on Facebook to share rescue posts. Post each day if you can; update on adoptions, introduce new pets, or report the progress of an appeal; get members talking. Share posting duties with two or three regular members so no-one feels overburdened. Balance your output too – be honest, rescues have good and bad times.
- As you gain in confidence expand your social media skills. Try Pinterest. Open a Twitter account for the rescue. The key with Twitter is to INTERACT – introduce yourself, respond to a greeting. Ensure you meet, greet and circulate with the ‘anipal community’; search for #nipclub, #Petchat, and #BlogPawsChat to meet animal focused Tweeters. These people are sympathetic to escues, and happy to share adoption news and appeals.
So, don’t be scared, get out there, get your rescue into the sunshine and Blog, Tweet and Pin your way out into the world! Good luck and may the Rescue Force with with you!