The Surefeed Cat Feeder is Pure Kitty Genius

SureFeed Sealed Pet Feeder

This post is sponsored by SureFlap and we received a complimentary Sureflap ‘Surefeed’ for review.  We only share news and products we feel are relevant to our readers, because you matter to us. The opinions here are 100% our own and we are responsible for the content of this post. Oh, and Dusty has said he will not give the feeder back! 


Hmmm SureFeed Cat feeder eh? An automatic pet bowl they said….. Keeps my food fresh they said. Keeps it from getting dry they said…… * Dusty drifts off to sleep…*  Well, I can dream…… ZZZZZZzzzzzzzzz


I heard Mum call from her office…  “DUSTY”  I sat up and tried to pay attention.

“You don’t eat all your food at once do you?”she asked.  I admitted that sometimes I tend to forget it’s there, but I remember when I get hungry! Being a newly adopted senior, and still learning that I can eat what I want, when I want, means sometimes the food is at risk from getting crusty after a while…….

“I have been asked to review what looks like a very smart bowl that would keep your food moist, it’s called the SureFeed. Would you like to try it?” My ears perked up. ‘Would I? You bet I would. Can I help write the review too?”

Dusty’s review of the SureFeed Cat feeder – A Sealed Pet Bowl

This must be one of the top pet products we have tried in our fur family. As an ecologically conscious cat I was impressed from the very start with its smart, recyclable, packaging. The feeder is very securely packed for its journey to your door.

Set up of the bowl is super easy. No complicated fiddling and fussing. Just add the batteries and you are ready to go. There is a comprehensive ‘How To’ manual, if you don’t feel confident at any point .Wait? Why do you need a manual?  *grins* Read on……..

Surefeed products on display Animates New Zealand

Things we like about the SureFeed Sealed Pet Bowl

  •  It takes four 1.5v C size batteries. This makes it a good weight. It is not easy to move across the floor. No cables to trip on, or snag a claw on, or for kittens to chew. The batteries last about six months.
  • Sureflap, the award-winning makers of the SureFeed Cat feeder bowl, are everywhere! Instagram, Twitter, Facebook, YouTube – if you need help you can find them! They also give back to local rescues in the UK. We love a company with a conscience!
  • The bowl base is a clean white and our fitted bowl (a grey one) sits snugly in the top. Because I can nudge food out of the bowl, mum found out quickly that the set up is easy to clean. Lift out the bowl, a quick wipe around the surface – job done!
  • You can get bowls in a selection of colours. Check out some of the range available in our local Animates store (picture above). Note:- the bowl is hand washable but its size means this is no hassle at all. You can also get divided bowls with two compartments.
  • The open and shut lid that keeps the food fresh is quiet.
  • For those who prefer SureFeed metal bowls, or ceramic. SureFlap has a short-term solution here, while they work on developing their own product.

SureFeed video if you can’t see it in the post.

Meet the Manual – What makes the SureFeed a Top Feeder

Wait-A-Minute? This comes with a manual?  You bet, and it is the most friendly and easy to read stuff you could hope to find. It covers any question you might have about the automatic feeder and its use including :-

  1. How the feeder works,
  2. Fitting the batteries
  3. What the buttons and lights do
  4. How the sensors work
  5. Where to place your bowl (important do’s and don’ts here)
  6. An explanation of the Training Mode.

SureFeed Cat Feeder Sealed Pet Bowl

Why Do You Need a ‘Training Mode’?!

This is a masterstroke by the developers of the feeder. How many of your humans might be saying ‘Oh but I could never get my cat to use that‘. I think you would be pleasantly surprised. I know what your arguments might be, so let me explain one of the most impressive elements of the SureFeed.

The hinged transparent lid slides up and down, triggered by sensors on the front and sides of the feeder. This would scare a cat unfamiliar with the cat bowl – right? Enter the ‘Training Mode’ which allows your human to set up a staged introduction. This is what Mum did with me, so we can say paw on heart, that this works.

  • Stage 1 – the lid stays open. This allowed me to get used to the shape, size and set up of the bowl. It is deep enough that even I could not push big amounts of food out.
  • Stage 2 – there is a small amount of movement in the lid as the sensors kick in. It’s about an inch/2.5 cms or so. Just enough to introduce the idea of movement near the bowl. I took a few days to get used to this.
  • Stage 3 – more movement is introduced when I approach the feeder. The lid moves about half way across. As soon as I approach the feeder the lid slides quietly back.  It did not take me too long to stop being a bit surprised and simply tuck in to my food.
  • Stage 4 – The lid closes fully. It opens quietly when I approach the feeder. This stage has taken a while to become familiar with. Mum believes slow and steady is the key to introduction and perhaps we rushed this step, so we took a step backward and tried again. I am happier with the bowl this time.

Eating from the SureFeed Sealed Pet Bowl

Patience is Key with the Surefeed Cat feeder – It Really Pays Dividends

This is a high quality pet bowl, an investment of your money and time, which is why the Training Mode impressed us so much. At every stage in the manual you are told – be patient, do not rush. Allow your cat to become used to each stage of the bowl in their own time.

There is no rigid timetable – your cat is your guide – days, weeks or a month are the investment you make for a happy cat familiar with the bowl.  You can set out for work, or a day’s commitments, with a happy heart and a clear conscience.

Did I like it? Honestly?

Yes. I am really happy with the bowl. Mum fills in the morning, and I can dip into the feeder during the day. It is washed and my food refreshed for my evening meal. It took me a while to get used to the feeder but then I’m a senior, albeit an active one. Mum and I worked as a team, learning the bowl’s operation and sounds. If we can – you can too!

Suppliers :-

Animates New Zealand
Amazon USA (AL)
Amazon UK (AL)

We also recommend checking locally and your country’s online stores for buying options.  The SureFeed is available worldwide.

Dusty Cat
Surefeed Cat Feeder Review

Dusty our senior and most recent blogger


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35 thoughts on “The Surefeed Cat Feeder is Pure Kitty Genius

  1. Karen from ihomepet

    I would definitely use something like this with my kitties. I love that it has a training mode. My first thought when I read about the motorized lid was “would my cats be scared of that?” I think the training mode would help a lot with that. Your kitties seem to be loving this feeder. In my home have a feeder device for small dog.


  2. Seville at Nerissa's Life

    My gosh, the Surefeed Sealed Pet Bowl sounds like an EXCELLENT product, for SURE!



  3. Kim

    This looks fantastic.
    Wonder if it is dog proof though as my dogs love the cat food 😉


  4. Sweet Purrfections

    We have one of these to try. Mom Paula is really interested to see if we’ll use it since we are grazers.


  5. Katie Allan

    Gracie needs the dog version of this! She tends to leave food in her bowl too. I don’t give her wet food, but I do mix in coconut oil in her food which tends to make it moist. If she lets it sit out all day, it gets kinda gross looking.


  6. Tonya Wilhelm

    I really love that the bowl is very wide, perfect for those long whiskers. Great review.


  7. Maureen

    Great review and interesting product. I’m not that familiar with cats but I certainly can’t see this working with my dogs.


  8. Robin

    This feeder is pawsome! I would definitely use something like this with my kitties. I love that it has a training mode. My first thought when I read about the motorized lid was “would my cats be scared of that?” I think the training mode would help a lot with that. Your kitties seem to be loving this feeder!


  9. Sarcastic Dog

    With two labs and a pit bull in the house, we are unfamiliar with the concept of not inhaling one’s food within seconds of it hitting the bowl 😉 That being said, I think you have just provided me with the perfect holiday gift for my friends with cats. This is a fantastic review that almost makes me think it’s time to add a kitten to the crew…almost 😉


  10. Savannah's Paw Tracks

    Dusty your product review blew us away! Honest! Just the best review ever! Of course we really admire this product as well, but your review made me and Mom L wanna go back and redo ours!! heh…heh! We have shared.


  11. Sadie

    Very cool! I’m adding this to our list of ‘must have products.’


  12. Basil

    Oh wow that looks amazing, we’ll have to see if we can get one in the U.K., thanks fur such a thorough and detailed review, a really great post!


    Basil & Co xox


  13. Malaika Fernandes

    Im sure this product will be appreciated heaps in a household with multiple mix of different kinds of pets


  14. Rochelle

    What a great, thorough review! It looks like a great bowl. Glad you’re loving it, Dusty!


  15. Pawesome Cats

    Great review! SureFeed products are awesome – we reviewed an earlier model of their bowls last year.


  16. Tenacious Little Terrier

    This looks great for pets who like to nibble throughout the day. Mr. N usually just gobbles down his food in a few seconds.


  17. Hindy Pearson

    Sounds like a great product! I love it for those who free feed, now there’s no worry about ants getting into the food, or it getting dried out. Clever to have a training mode and personally I like the colour selection.


  18. Cathy Armato

    Great review Dusty! This sounds like a nifty invention. I’m glad you’re an ecologically conscious kitty!
    Love & biscuits,
    Dogs Luv Us and We Luv Them


  19. Colehaus Cats

    We are seriously considering getting one of these for our new senior Sunny, who with stage 3 kidney disease, needs to transition to kidney disease-friendly food without everyone else getting to it first. Thank you for your honest review!


  20. Golden Daily Scoop

    How pawsome!! I bet our kitty would love this especially since the Goldens are constantly trying to raid her food! lol


  21. Valerie Desmet

    I just recommended this to my co-worker!! It’s such a great idea!! I have 2 Labradors, so there is NEVER food laying around the house! Haha!


  22. Three Chatty Cats

    GREAT review, Dusty! Love the video, too. Sophie is very happy with our SureFeed.


  23. Nichole

    Sounds like a really pawesome feeder!!!


  24. MR. Puddy

    Just wonder… Will it protect my food from the army of little tiny red ants ? we got a lots here in Thailand. And they are fast speed ants like you never ever seen !


  25. Annette @PetsAreFound

    What an excellent product and thanks for such a thorough review of it’s features & benefits. I am certainly going to see if I can buy one in Sydney. I’m soon returning to full time work and have been wondering what my cats will do when I won’t be around to serve a fresh evening meal (especially the senior 13yr old) – this article has been VERY helpful. Thanks.


  26. Ruth Epstein

    I think it is a brilliant idea cos no bugs will get in the food 🙂


    1. Dash Kitten

      Too right, safe, secure and fly free!


  27. Sometimes Cats Herd You

    Paws up! We love the SureFeed bowl, and are amazed at how quiet it is. And the head peep says she is impressed to see the accessories stocked in your local store. She would love to see that here!


  28. Erin the Cat Princess

    I agree, a wonderful review, and the feeder looks fantastic! Thanks for bringing such comprehensive advice to us all. ERin


  29. Brian

    I think that is a great idea but I’m pretty sure a few of my sisters wouldn’t go near it.


  30. The Island Cats

    We have one of these to review too. We can’t wait to try it out!


    1. Dash Kitten

      The key is simple patience. The feeder totally rocks!


  31. Summer

    Was this the bowl they had at BlogPaws? I saw that in action!


  32. The Swiss Cats

    Wonderful review ! That sounds very interesting for keeping wet food fresh ! Purrs


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