In the Raw! Jimbo’s inspires Loyal New Zealand support

Jimbo’s raw food, made by a New Zealand pet food company, hit the headlines this week getting praise from happy pet owners. We wanted to find out more about this North Island company and introduce Jimbo’s to you all, so Dash Kitten blog spoke to David Allen, Jimbo’s General Manager.

Jimbo’s raw food (for both cats and dogs) is made by Bombay Petfoods and was awarded the Canstar Blue Customer Satisfaction Award – Pet Food after topping the Canstar survey in pet owners satisfaction. They beat off serious competition from some of the world’s biggest pet food ‘hitters’ including Purina by Nestle, and Whiskas, Optimum and Royal Canin from Mars. Here’s Mr Allen to tell us more about the company and its success.

May we introduce you all to Jimbo’s Raw Foods

Firstly, congratulations on topping the survey. There was some major multinational competition so Jimbo’s must be pleased to get the pet owners vote.

Absolutely, without pet owners and pets, we have no business but, harking back to our core purpose, producing products that help cats and dogs live a longer, happier, healthier lives, it would seem we have achieved our purpose by virtue of the fact, our customers are the most satisfied.

Jimbo's raw food

For our overseas readers, can you introduce Jimbo’s the brand?

Jimbos is fresh, natural, minimally processed fresh meat pet food.  The format is a chunky meat mince using lean muscle meat and high quality offal’s from free range animals. Manufactured and distributed daily across New Zealand, the business has been trading for almost 50 years, Jimbos has been in existence for 25 of those.

Consumers are becoming more conscious about the source of their pets’ foods. How important is it for Jimbo’s to source its product here in New Zealand and to source honestly and ethically? 

Vital to what we do, 100% New Zealand meat from a supply chain that we can trust.

Jimbo’s is fresh and raw. For anyone wanting to explore a raw diet for the first time, how can Jimbo’s help?

Contact us from our website and or check out our FAQs as a starting point for our raw diet. 

Jimbo's raw food

Dusty enjoying Jimbo’s raw veal. He polished off the Beef pot in record time!

Jumbo’s Raw Food Envy?

We have had feedback from overseas readers who envy the option to buy at local shops. What prompted Jimbo’s to place its products in supermarkets, not specialised pet stores?

We actually have 3 sections to our business.

Shop on line and we can deliver to your door hereThis is great for multi pet households; our quality natural petfood with a bulk delivery service,
Jimbos – fresh and frozen natural petfood available at the supermarket as part of your weekly shop, and….. 
Purely Pets – sold as a frozen portioned (meat patty) natural, preservative and grain free petfood with formulations using wild harvested Rabbit, Hare and Possum as well as traditional meats

Jimbo’s recently redesigned its food packaging. How much feedback did customers give to help with the development of the new boxes? 

Years of anecdotal and specific feedback from customers created a rich landscape of desires for the new packaging, incorporating these with the expectations of the business to ensure we are accurate, efficient, environmentally friendly resulted in a great container. The packaging has collected 3 packaging awards outside of NZ to date and we expect it to do well in the NZ packaging awards this year!

Thank you Mr Allen for your time, and to Jimbo’s for the fantastic food. It’s a real favourite with me as a senior cat and works well with my more sensitive digentive system. You can see the fun labels they have designed for the strong, reusable, containers here, and read the reports from delighted pet owners on their Jimbo’s pets!

Thank you Mr Allen for speaking to us and introducing Jimbo’s to our readers.  We congratulate Jimbo’s raw food on their success!
Dusty Cat
Dusty Small





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  1. dusty !!! awesum ree view dood….we iz knot much inta raw but even we think thiz chow lookz grate…steak & kidnee…now yur talkin grate eatz !! heerz two a zebra oto kinda week oh end guyz ~~~~~ ???

  2. Hi Dusty! Thanks for this AWESOME review, this company clearly rocks, and understands what it’s customer needs.. very impressive! My biggest regret is not living in New Zealand, so I can’t try this food, there is hope yet though, cos if I win the lotto I shall move, Palace and all! Purrs ERin

  3. Sounds like great food although I do not have cats at the moment, in my days of having them there were like 2 brands only so I used to boil fish once a week for them and stink the house out

  4. That sounds like a wonderful option for cats! I like how there is something available at the supermarket. I think that convenience would be really wonderful for busy pet families.

  5. Jimbo’s cat food sounds really yummy! I haven’t seen them here in the USA. Maybe one day they will open a branch of their business here. 🙂 Until then, New Zeland’s kitties sure are a lucky bunch.